The internet has revolutionized our lives in ways that many people did not think possible. Many of us go to the web for everything; to find a home, a school, a job and now even to find medical healthcare. Patients are turning to the internet; some to find a doctor online, some to find the nearest and some to even determine what it is they are suffering from. This trend is also growing in dental healthcare at a very high rate. Most patients are turning to the internet to check dentist reviews and use those reviews to determine which dentist to go to.
This rising trend has affected how dentists are interacting with their patients. With the increasing numbers of patients online it is necessary for dentists to have strong online presence. They should use all their resources at their disposal to ensure that patients can easily find and interact with them on the internet. Some statistics puts the impact of the web on dentistry into perspective.
Research done by Software review found some fascinating facts. It was concluded that there was an increase of 68% in the number of patients who use online reviews. Half of the interviewed respondents said that they would go to a doctor or any medical professional with more reviews. The most popular review site for medical professional was found to be Yelp with 27%. Yelp was also the most trusted site tying with Health Grades.
Online reviews have now become a primary marketing tool for dentists. From the research done by Software Advice, it is clear that the more reviews you get, the more patients you get. Many dentists are realizing this trend and are now taking advantage of the great opportunities offered. Dentists are now making it a priority to ask their patients for online reviews. Also noteworthy from the research is the fact that up to 50% of patients are willing to go out of network for a dentist with more positive reviews.
There is, however, another side to the coin. If a dentist gives their patients inadequate medical care and asks for reviews from them, then they are going to find themselves in a lot of trouble. If you get many negative reviews on popular review sites like Yelp, you will get almost irreparable damage to you reputation on your career as a doctor.
The internet is an enormous record of information and anything that gets posted never gets completely deleted. Thus, any negative review that dentists get remains there permanently. Once the damage is done, it will take a lot of effort to correct it.
A dentist, therefore, has to make sure that he/she gives excellent medical care to his patients. If they do well, then the patients will give positive reviews that increase the ratings of the dentist.
To boost your ratings on sites such as Yelp, you have to monitor the kind of reviews you get. Through such reviews, you will be able to know what to rectify so as to improve the kind of care you give to your patients.
Also, when you get negative reviews be quick to combat these with positive reviews. Such positive reviews help in building a reputation.